Have you ever wondered why you don't get responses to your cold emails? Could it be that your letter sucks, or could it be that the mail was in the receiver's spam all along? Due to spam filters, most musicians need help to reach their audience through email campaigns. These filters are designed to protect the receiver of the mail from potentially harmful messages. But, these filters can mistakenly tag your cold emails as spam.
To beat the spam filters, musicians must understand the benefits of authenticating their email domains using these three authentication protocols: SPF, DKIM, and DMARC. This article will discuss these authentication protocols and how they can help your cold emails get past the spam filters.
Understanding Authentication Protocols
Implementing SPF, DKIM, and DMARC will improve email deliverability rates. These protocols help you build a strong brand reputation and strengthen your connection with your audience. SPF, DKIM, and DMARC are valuable tools that will help you find your way around the complexities of Email Marketing as a musician.
What is SPF
Sender Policy Framework (SPF) is a simple email validation system that helps you deliver your emails to the recipient's inbox. SPF works by verifying the IP addresses authorized to send emails on behalf of a domain. It helps protect recipients from fraudulent messages. There are four simple steps to create your SPF record.
Identify the IP addresses of your email servers or any other systems that send emails using your domain.
Construct a TXT record. You may need help with the codes.
Log in to your domain registrar's control panel and add the TXT record to your domain's DNS settings.
Use an online SPF testing tool to verify that your record is configured correctly.
What is DKIM
DomainKeys Identified Mails is an email authentication method that helps to verify the sender's identity. It works by adding a digital signature to emails using cryptographic techniques. Below is a step-by-step process for setting up a DKIM.
Use an essential generation tool or service to create a public and private key pair.
Create a TXT record in your domain's DNS settings. The TXT record should contain the public key and some additional information. This information includes the selector (a unique identifier) and the domain name.
Configure your email server to sign outgoing emails using the private key.
Use an online DKIM testing tool to verify your DKIM setup is working correctly.
What is DMARC
Domain-based Message Authentication, Reporting & Conformance (DMARC) is a policy-based email authentication that builds upon SPF AND DKIM. Recipients use DMARC to analyze the results of SPF and DKIM checks. The recipient can use DMARC to take action based on the policy set for the domain. This policy can range from reporting failures to rejecting emails that do not pass authentication.
Importance of Authenticating Your Domain and Email
The rate at which your cold emails are delivered to your potential client's inbox is increased.
The likelihood of your messages being marked as spam will be reduced.
Other fraudsters cannot use your emails for phishing activities.
Clients will see your brand as reliable and trustworthy if your domain passes these authentication protocols.
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